Reef
Reef sandals were born
from the surf, sand, and the minds of two brothers from Argentina, Fernando and
Santiago Aguerre. Fuelled by their passion for surfing and armed with a unique
entrepreneurial spirit, the brothers acted on an idea to create a high quality,
active lifestyle sandal. The two brothers founded Reef in La Jolla, California, and with
$4,000 working capital, some hard work, dedication and some savvy marketing
ideas, the brothers built Reef into a respected core surf brand by creating
some of the best sandals in the business.
The now internationally recognized company has always blended the cool and
casual attitude of the beach with a commitment to nurturing the lifestyle that
follows.
Times have changed, but Reef is driven by the same constant – they’re surfers
at heart, drawing influences from a world filled with beaches, waves, and surf.
They still stand for the same things that the company was founded on by
Fernando and Santi back in 1984 – a love of the sport and the lifestyle that
was born out of it. To this day, Reef remains a core surf company with their
revered collection of Reef sandals. With authentic and innovative products intended to nurture an
incredibly fortunate lifestyle that involves surf, sensuality and a life filled
with happiness, Reef and their beloved collection of Reef sandals will continue
to thrive, no matter how high that next wave may be.